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Acorn International's Acorn Entertainment Adds New Brand Trella Urban Forestry to Roster

SHANGHAI, Feb. 19, 2019 /PRNewswire/ -- Acorn Entertainment (AE) announced today that it has signed Trella Urban Forestry Technologies LLC (Trella) to its lineup of brands that it represents in China. AE will provide Trella a full suite of online, multichannel and multimedia promotional services to grow the value of its brand in China. Trella is a U.S. & China-based company focused on providing sustainable forestry solutions to meet China's fast-growing urban forestry needs. Given that part of Trella's marketing focus is on Chinese millennial youth and youth culture, AE has been retained to drive social media marketing awareness of the Trella brand online and through social channels.

Acorn International Inc.'s new corporate logo (PRNewsfoto/Acorn International, Inc.)

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"We at Trella are thrilled to be working with Acorn Entertainment to build the Trella brand in China," said Justin Krane, Principal at Trella. "A major part of accomplishing our mission to provide innovative solutions to the environmental challenges raised by China's rapidly growing cities involves raising awareness of the benefits of urban forestry. And with AE, we are confident that Trella can bring its vision for China to fruition."

One of AE's brand pillars is "giving back" since it recognizes that good business focused on the youth generation and youth culture today must involve a social message. Jacob A. Fisch, CEO and President of Acorn International (ATV), the parent company of Acorn Entertainment noted: "With AE's recent engagement in the global campaign to reduce single-use plastic, and with AE's acquisition of new client Go FO, a faux fur fashion brand, we recognize that good business is increasingly about 'giving back' and doing the right thing for generations to come."

AE provides a full suite of online and offline, multichannel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the U.S., who seek to maximize their brands in China and increase their "Monetization Ratio" (namely the ratio of income generated from social media engagement relative to the size of the social media engagement). AE's goal is to help talent and brands capture yet-untapped value from the Chinese market through a variety of means, including endorsements, pay-to-view content, as well as e-commerce.

"We are delighted to have Trella as a new client and to help it grow the value of its brand in China," said Brittany Li, head of Client Acquisition at Acorn Entertainment. "It's a great business and its focus on sustainable forestry definitely resonates with the youth audience in China."

About Trella Urban Forestry Technologies LLCTrella is an industry leader in Urban Forestry implementation and management, headquartered in New York City and Shanghai, China. Our team of Landscape Architects, Urban Foresters, Horticulturalists, and Scientists provide strong creative and technical expertise in Tree Propagation, Growing, Urban Forestry, Site Design and Horticulture practices. Trella seeks to provide economic, environmental, and social benefits for China's rapid growing urban populations by combining improved ecosystem services with high quality products and cutting-edge technology to ensure a long term sustainable approach. 

About Acorn EntertainmentAcorn Entertainment is a social media business that helps western sports and entertainment talent and a diverse range of brands develop a deep and meaningful impact in the Chinese market. Acorn Entertainment provides a wide range of localized personal digital brand services, including social media and digital services for western talent and brands who seek to maximize their value in China. The company is a subsidiary of Acorn International. For more information, visit: www.acorninternationalgroup.com.

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About Acorn International, Inc. Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. Previously the leading TV infomercial company in China, Acorn today has three divisions support its growth: 1) Product Division, 2) Content Division, and 3) Influencer Management Division.

In the Product Division, Acorn sells product primarily through e-commerce channels in China, as well as through offline distribution and outbound marketing. In the Content Division, Acorn monetizes content. Specifically, in the Content Division, Acorn has redirected its direct marketing know-how to digital media in China, launching Acorn Streaming, which is primarily focused on live streaming and pre-recorded video content creation and distribution. In the Influencer Management Division, Acorn brings, through the creation of digital social content, leading U.S. celebrity talent and brands to China, representing their in-country digital presence. For more information visit www.acorninternationalgroup.com.

Safe Harbor Statement           This news release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "anticipates," "believes," "estimates," "expects," "future," "going forward," "intends," "outlook," "plans," "target," "will," "potential," and similar statements. Such statements are based on management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

Media Contact:Acorn EntertainmentBrittany LiEmail: brittany_liyiwen@chinadrtv.com Phone: +86-21-5151888

Investor Contact:Compass Investor RelationsElaine Ketchmere, CFAPhone: +1-310-528-3031Email: Eketchmere@compass-ir.com

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Lithuanian Acorn Coffee

Acorn coffee, a hot, caffeine-free beverage brewed from nuts, is a cherished Lithuanian tradition. By one account, people got the idea to make it after seeing wild boars thrive on the acorns abundant in the countryside. 

To make the drink, cooks first soak the shelled acorns in milk to soften them. Then they sautée and finely grind the nuts. This powder is stirred together with hot water and milk, resulting in a light brown brew with a smooth, nutty taste.

Acorn coffee is one of several caffeine-free coffee alternatives popular in Lithuania, including burdock root coffee, dandelion root coffee, and hawthorn seed coffee.

Acorn TV Acquires ‘Miss Fisher’ Feature, Spinoff Series for North America

Acorn TV has acquired exclusive North American rights to two new spinoff titles of hit Australian period series “Miss Fisher’s Murder Mysteries.” Feature film “Miss Fisher and the Crypt of Tears” and spinoff series “Ms. Fisher’s Modern Murder Mysteries” will debut in North America on the AMC-owned streaming service later this year, with the feature also set to screen at selected theaters.

It marks the first time a film will be released theatrically in North America with the Acorn TV brand. Acorn is part of RLJ Entertainment, a privately owned subsidiary of AMC Networks, which has its own theatrical film brand, RLJE Films.

Acorn, which acquired the two “Fisher” titles from international distributor All3Media international, made the announcement at the Television Critics Association gathering Tuesday.

“The Babadook” actress Essie Davis, who starred in the original series as 1920s sleuth Phryne Fisher, returns to play the character in the film adaptation “Miss Fisher and the Crypt of Tears.” The project was first announced in May 2018 and is currently in post-production. Set in the late 1920s, the film sees Miss Fisher on a Middle Eastern adventure in search of an ancient treasure. Series regulars Nathan Pahe, Miriam Margoyles, and Ashleigh Cummings also star.

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The spinoff series “Ms. Fisher’s Modern Murder Mysteries” will also debut on Acorn in North America in 2019. Set in the 1960s, “Ms. Fisher’s Modern Murder Mysteries” stars Geraldine Hakewill as the niece of Davis’ character. When the aunt she never knew goes missing in New Guinea, the reckless Peregrine Fisher (Hakewill) inherits a windfall and sets out to become a world-class private detective with the guidance of The Adventuresses’ Club, a group of exceptional women that her aunt belonged to. Joel Jackson and Catherine McClements co-star.

Both projects are produced by Every Cloud Productions with Every Cloud founders Fiona Eagger and Deb Cox serving as executive producers. Cox wrote “The Crypt of Tears,” which is directed by Tony Tilse.

“Miss Fisher’s Murder Mysteries” ran for three seasons between 2012-2015 and began streaming in North America on Acorn TV in 2013. The series was later picked up by Netflix.

Acorn, which specializes in streaming British and international television content, made its first move into international markets in Latin America in June last year. It has now expanded into more than 40 countries, 30 of which launched in December.