Anarumo A Perfect Messenger For Bengals D
Taylor is bent on building a staff of communicators and in Anarumo he gets a guy with a varied background of success. In the last two seasons with two different teams he coached a pair of Pro Bowl safeties in Miami’s Reshad Jones and the Giants’ Landon Collins and helped develop Miami cornerback Xavien Howard into a Pro Bowler. When Joseph moved from the Bengals to take the Dolphins DC job in 2016, he kept Anarumo and his DBs had a big hand during a stretch they forced a turnover in seven straight games with a total of 19 takeaways that helped fueled Miami’s play-off run secured with nine wins in the last 11 games.
Anarumo wasted no time building his staff after he signed early Thursday afternoon. During a break in meetings he indicated the Bengals are sticking to the four-man front used during Marvin Lewis' 16 seasons as head coach and he knows some of those in the not-so-distant past ranked highly.
“Like every team these days, we’ll be multiple,” Anarumo said. “Whether it be some four down or five down (linemen), I think that’s where the league is heading. We’ll get into all that as we get going. There are some guys around here that have made plays for a long time. There has been really good defense played here. I’m looking forward to meeting all of them and getting going.”
Daronte Jones joined the Bengals as cornerbacks coach last season after working with Anarumo during his final two seasons in Miami.
“Knowledgeable. He’s detailed. He’s a coach with energy and passion that tries to get the most out of his players,” Jones said. “He’s got a lot of experience. Being with three different head coaches, he’s seen some different things and schemes.”
Anarumo got his shot at the NFL with Miami in 2012 after eight seasons coaching the Purdue defensive backs for Joe Tiller and his first two years were eventful. While cornerback Brent Grimes made the Pro Bowl, the Dolphins allowed the second fewest TD passes over 2012-13 while posting the fifth best passer rating against opposing quarterbacks.
His work up from the bottom rung of the coaching ladder (starting in his hometown of Staten Island, N.Y. as a volunteer J.V. high school coach while attending Wagner College) paved the way for his chance in the pros. He worked with Joe Philbin at the U.S. Merchant Marine Academy, where he coached the running backs, and Harvard, where he was head coach Tim Murphy’s assistant and secondary coach.
Why Messenger Apps Are a Must for Businesses
Over 50% of internet usage is now done on mobile phones, and as our devices become increasingly smarter, this figure is only likely to grow. Mobile phones offer several different opportunities to businesses. One that you really can’t afford to miss out on is the use of messenger apps.
Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don’t do the same, they are at serious risk of falling behind. Here’s why messenger apps can offer you success.
WhatsApp and Facebook messenger both have over 900 million active users a month, with WhatsApp now clearing the one billion mark. The likes of WeChat, Kik, LINE, and Snapchat aren’t far behind either. Implement a successful strategy for just some of these, and there is great potential to reach a huge audience.
Most businesses are using social media, but an internet trend report from KPCB shows messaging apps encompass six of the top ten most used apps globally, based on the highest number of sessions. And according to a report from Business Insider, the four most popular messaging apps have more monthly active users than the four major social networks.
Not only do they reach such a broad audience, but messaging apps are replacing approaches such as email marketing. These modern platforms generate better engagement with young consumers, whose tech habits are more aligned with what social media can provide. Messages are short, sweet, and conversational, and even though you can broadcast the same message to everyone, it somehow feels more personal. Email can be spammy, and there are low levels of trust from consumers. Messenger apps are a fresh, direct, and feel personal.
Businesses that successfully manage to use these messenger apps for marketing purposes have a huge market at their fingertips.
If you use social media for promotional purposes or customer service, then everything posted there is public. This can help with outreach but can also have negative effects for both customers and companies. Although some customers are still happy asking for help or giving feedback publicly on social media, many will leave it as they don’t want everyone to see their business.
If you use messenger apps to contact people directly, they’re more likely to see what it is you’re trying to share. It’s easier to scroll past public posts on social media than a message directly sent to you, which is more personal and will gain more interest from consumers.
While some negative feedback visible to the public can be beneficial to your business, not everyone wants to deal with issues publicly. Having a private option will increase feedback and help you drive your business forward.
Sprint introduced Messenger as part of its customer service strategy, and saw a 31% increase in private messaging with a 23% decrease in comments on their public page.
You can use messenger in a number of different ways to benefit your business. The obvious way is to message people directly, but you can also use group messages, mass messages or timeline posts to reach as many consumers as possible.
Another use, and one that is becoming increasingly popular amongst messenger and social media apps, is stories. You can use stories to reach a bigger audience with a wide range of content. For example, the Danish branch of the World Wildlife Fund used snapchat stories to run a campaign to help endangered animals.
The campaign was hugely successful. They sent Snapchat users images of animals that are endangered and named the campaign ‘#lastselfie’. Three days after its release, they had reached their fundraising goal and showed how successful using messenger apps can be for outreach and marketing purposes.
Toyota is another example of a global brand that is successfully using marketing strategies on messenger apps. This time, utilizing WhatsApp, the car brand requested that people in Spain send cheesy pick-up lines to their company WhatsApp account. The winner won their new model, the Toyota Aygo, on Valentine’s Day.
Away from marketing and focusing more on the customer service side of business, many businesses lose out on potential customers because they don’t respond to customer service requests quickly enough. Live chat is already a popular way to offer customer service, but combining this with a familiar social media platform can be a path to success. Facebook Messenger is one platform commonly used by businesses.
Messenger apps give you the opportunity to respond quickly and directly with consumers, and they have also paved the way for chatbots. They use artificial intelligence and machine learning to respond instantly to customer queries on the company’s behalf. Becoming ever more intelligent, these chatbots give an instant response, keeping customer satisfaction levels high and stopping you from potentially losing out on business.
Not only are bots useful for responding to customer queries, but they can also be used on websites to help customers without them having to ask. The H&M bot, for example, will give you outfit suggestions based around a piece of clothing that you indicate you like.
These bots are becoming increasingly smarter, and if they prove to be successful, businesses could soon be leaving customers in the hands of AI.
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