Aeropostales

Aeropostale Is Still Around, But Filing For Bankruptcy

Aeropostale, the store you went to as a teen for decent collegiate looks, has filed for bankruptcy, joining the likes of fellow ’90s staples Wet Seal and Delia’s.

As part of the filing, the retail brand is shutting down 113 of its U.S. stores and 41 in Canada, a move necessary to “achieve long-term financial stability,” the company stated. Aeropostale’s sales have dipped increasingly, with a 16 percent drop last quarter. CNN reports:

The retailer said it intends to emerge from bankruptcy within the next six months after getting rid of or renegotiating “burdensome” contracts and resolving a dispute with former investor Sycamore Partners.

The company is currently looking for buyers to pull them from the trenches of irrelevance, as cheaper, trendier stores a la H&M and Forever 21 continue to kill off these retail dinosaurs.

Stars like H&M, Zara and Forever 21 are responding to the latest fashion trends at warp speed, leaving older brands like Banana Republic and American Eagle in the dust. They’re also undercutting the older guys on price — a critical factor for the target audience.

They’re also selling better-looking clothes? What the hell are these?

Images via Aeropostale

Aeropostale launches global marketing campaign

DOHA: Aéropostale debuts its Fall 2018 global marketing campaign, #InAero, featuring an influential cast of Millennials and Gen Zers including social media stars, Inanna Sarkis and Twan Kupyer.

The campaign highlights the brand’s largest jeans offering to date including new fits for guys and girls.

As a leading jean destination, Aéropostale expands its robust jean assortment with the launch of three new fits, the Norma jean, a super high rise fit inspired by Marilyn Monroe, Flex Effect, an innovative 4-way stretch denim in premium quality fabric that stretches and moves in every direction for the most comfortable fit and range of motion, and the Cheeky Fit, a waist-cinching, tush-lifting fit available in the most flattering washes.

Offering 18 fits in 81 classic and trend right washes, Aéropostale continues to lead in denim innovation. The Fall campaign includes an informative jean fit guide that will educate the Aéropostale girl and guy on the perfect fits to complement their style.

To amplify the Fall 2018 campaign Aéropostale enlisted Inanna and Twan to communicate with the brands core customer base, who spends most of their time on social media. The two social stars created original denim inspired comedic content featuring the brand’s latest jean fits and washes.

With a combined following of over 18 million loyal fans, the duo will use their channels to engage with fans and speak to the product benefits of the latest jean assortment. Customers are encouraged to follow @Aéropostalearabia on social media to be the first to see the new campaign and enjoy the hilarious videos created by @Inanna and @Twan.

Inanna Sarkis, Actress and Social Star shares, “I’m excited to partner with Aéropostale to launch their Fall campaign. Having the opportunity to create content that is authentic to my personality and style featuring the new fits was a great experience. I can’t wait for my followers to shop the new collection!”

“I had a blast partnering with Aero on their denim campaign!” said Twan Kupyer, Actor and Social Media Star. “Looking forward to launching the YouTube video to show my fans what makes Aéropostale denim so great. The Fall 2018 collection launches in stores and online at 6thStreet.com this August. For more information follow @Aeropostalearabia on social media

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Aéropostale brings on IHL Group as new intimates partner to drive category and distribution strategy

NEW YORK, Nov. 14, 2017 /PRNewswire/ -- IHL Group, the New York-based, globally recognized authority in intimates, sleep and legwear, today announced its exclusive, multi-year license agreement with teen apparel powerhouse, Aéropostale. This partnership marks a milestone in Aéropostale's strategic efforts to extend the brand into new categories and distribution channels in the U.S., Puerto Rico and Canada. 

"We are honored to be partnering with such an established brand in the teen category as Aéropostale," said Sami Souid, President of IHL Group. "We are thrilled to bring our quality and trend-driven offerings to the Aéropostale's fashion conscious teen customers nationwide."

Debuting its first collection for Holiday 2018, the line will retail from $18 for bras, sports bras, babydolls, bodysuits and $10 for panties. Materials used in the collection will include premium fabrics and detailing such as lace, microfiber, appliques and seamless cuts.

"There are many synergies between IHL Group and Aéropostale," explained Ken Ohashi, EVP of Lifestyle Brands at ABG, an owner of Aéropostale. "We are excited to be working together to grow the brand and expand distribution with a trendsetting collection of intimates and undergarments."

For additional information on IHL Group, please visit www.IHLGroup.com.

For additional information on Aéropostale, please visit www.aeropostale.com.

About IHL Group IHL Group is a New York City based, trend-driven lingerie and sleepwear company, specializing in junior missy intimates, sleepwear and legwear. Over the past 10 years, IHL has securely positioned itself as a recognized manufacturer, wholesale importer, and distributor with a strong North American and global presence across all major channels. We pride ourselves in our ability to create successful, long-term relationships with partners worldwide. IHL Group's focus is to bring a fresh outlook to the fashion industry--invigorated by its specialized design and quality. To learn more about IHL Group, please visit www.ihlgroup.com or contact info@ihlgroup.com.

About Aéropostale, Inc.Aéropostale is a specialty retailer of casual apparel and accessories, principally targeting 16 to 22-year-old young women and men through its Aéropostale® and Aéropostale Factory™ stores and website, Aéropostale.com. The brand provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Aéropostale currently operates more than 500 stores in the U.S. In addition, pursuant to various licensing agreements, there are 16 partners currently operating 211 Aéropostale stores in Asia, Europe, the Americas, Mexico, and the Middle East. Aéropostale launched its children's brand, P.S. from Aéropostale, in 2009. PS from Aéropostale offers trend right apparel and basics for kids ages 4 to 12 years old and is available in more than 100 Aéropostale shop in shops around the globe and online at PS4U.com. In 2013 Aéropostale launched Live Love Dream, an athleisure brand focusing on active wear, lounge, yoga, swim and intimates. The brand targets women ages 18 to 22 years old and is available as a branded shop in shop in more than 800 Aéropostale doors, 7 free standing stores in the U.S., Mexico and Ireland and online at LLD.com. 

View original content:https://www.prnewswire.com/news-releases/aeropostale-brings-on-ihl-group-as-new-intimates-partner-to-drive-category-and-distribution-strategy-300554549.html

SOURCE IHL Group